Aakruti – Handmade with Heart, Crafted with Purpose
The Brand Story
Aakruti – meaning “form” in Sanskrit – is Maithree’s social enterprise brand dedicated to turning creativity into livelihood. Each product is handcrafted by individuals with intellectual disabilities, blending innovation, skill, and passion. Every piece carries the warmth of human touch — a reminder that small imperfections are signs of uniqueness, not flaws.
Our Philosophy – Enabling, Not Just Helping
Aakruti was created to give individuals more than an education — it gives them the power to create, earn, and belong. By competing in the open market, our artisans gain confidence, dignity, and economic independence while you get products that are meaningful and beautiful.
Our Process – Crafted with Care & Skill
Under the guidance of special educators, occupational therapists, and physiotherapists, every step of production is educative, therapeutic, and empowering. Each product is made by individuals aged 18 and above, many of whom are in their 30s–60s — forever children to Maithree, forever creators in spirit.
Our Process – Crafted with Care & Skill
Under the guidance of special educators, occupational therapists, and physiotherapists, every step of production is educative, therapeutic, and empowering. Each product is made by individuals aged 18 and above, many of whom are in their 30s–60s — forever children to Maithree, forever creators in spirit.
Our Creations
Why Choose Aakruti Products?
- Handcrafted with Purpose – Made by skilled artisans with intellectual disabilities.
- Eco-Friendly & Ethical – Sustainable, responsible, and earth-friendly creations.
- Empowers Livelihoods – Supports training and economic independence.
- Perfect for Every Occasion – Great for gifts, bulk orders, and personal use.